![]() ![]() GIFs can be a great alternative for traditional countdown clocks to emphasize urgency in your messaging: The next time you’re looking to add some oomph to your emails, try adding a GIF to the mix. Pro Tip: Sometimes the simplest bit of animation can have a big impact. The animation adds another level of intrigue to the email, prompting subscribers to click through to see what’s inside. Want a great way to entice your readers? Take a cue from this Kate Spade campaign: Rather than relying on heavy copy, this animated GIF shows the process in just seconds. TutorialĬheck out how we used a GIF to highlight how easy it is to add a video to your landing page: Give subscribers a sneak peek of your latest product launch or to share a unique use case. Pro Tip: GIFs are great for illustrating complex ideas in a simple way. This Canva email shows how easy it is to create a design using their platform. They’re actually a great way to tell a story in a simple, impactful way. Let’s take a look at some ways that brands are using GIFs in their marketing emails (and how you can steal those ideas for your next campaign): Illustrate a product ![]() There are many engaging and practical purposes for a GIF. You can highlight a product in motion, show a demo, or even add a relatable reaction. We love sites like Giphy or r/gif for their large selection of ready-to-use GIFs. These types of tools make creating GIFs easy, even with little to no technical knowledge.Īnd don’t think that you have to be a designer or know how to code to use GIFs in your emails. You can create GIFs in Photoshop, or you can create them out of video footage you already have using a tool like GIF Brewery,, or Instagiffer. The skill level bar is a lot shorter with a GIF. GIFs are easier to create than a video, especially if you’re trying to illustrate something short and to the point. There are test that have show eye-catching visuals like GIFs in emails have increased click-through rates by 42% and conversion rates by 103%. ![]()
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